THE CALLEBAUT DESSERT REPORT

This in-depth report delves deep into the growing dessert opportunity in the out of home market through extensive research in partnership with CGA. The Callebaut Dessert Report explores a range of exclusive industry insights, from who is eating out of home, to the motivating factors which influence consumers to purchase desserts. With 1,500 consumers responding to the survey, the report looks at a range of key out of home channels, with respondents from a wide demographic, and provides operators with advice on how to help drive dessert sales.

  • 40% of consumers who eat out of home every day will buy a dessert, cake or pastry
  • 92% of dessert consumers are motivated to choose desserts if the chocolate content is described as ‘good quality’ or ‘Belgian’
  • 66% of consumers order a chocolate drink for a treat occasion

Leave your details below to download The Dessert Report, created to support operators, in any channel, to achieve the most out of this expanding category.

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