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Restaurants and casual dining outlets are the most popular venues visited by dessert eaters. In fact, dessert plays a crucial role in this sector, as 87% of consumers are likely to order desserts and cakes during evening meal times.

• Dessert sales should be maximised during this day-part through promotional activity to engage consumers and increase orders.
• With consumers expecting a premium dine-in meal when visiting this type of outlet, it is important to incorporate menu descriptions which highlight ingredient quality and provenance to boost dessert sales.
• “Dessert has to be good and it has to memorable for all the right reasons. We pride ourselves on our customer service and have no intention of falling at the last hurdle – our desserts have to finish the experience on a high” - says James from Beastro

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