On your pub menu

Try our latest seasonal recipe video below to add value to your pub menu this season.

Consistent quality, a delicious menu and excellent customer service are vital in securing repeat visits by patrons and securing new business through positive word of mouth. Our five top tips can help your pub deliver that all-important lasting impression:

  • Make sure your dessert menu includes a range of hot and cold desserts
  • Set price menus are a great way to encourage dessert orders and introduce customers who wouldn’t usually order pudding to your dessert offering
  • Change your menu seasonally, not only will this allow you to use seasonal produce, but you can also tailor it depending on the weather
  • Relieve the guilt – sharing options such as cookie skillets and platters are a simple way of encouraging the whole table to indulge
  • Taking dietary requirements into consideration is just as important for dessert as it is the main meal. Offer vegan friendly and gluten free options.


Hint: Incorporating a dessert that uses Callebaut Dark 811 callets into your recipe is a good way to offer a dessert to those who are lactose intolerant.

Having a dedicated dessert menu can increase dessert sales by up to 25%

“Desserts play an important part in any dining experience as it’s the last thing people eat. Get it right to leave the right lasting impression” Jamie Coleman, head chef at The Notley Arms, Exmoor


Back to home

Leave your details below to download our bespoke channel guides, created to help you deliver a Lasting Impression in your outlet. You can also click on the image on the right, to see our Case Study of Notley Arms and find out how Callebaut helps them deliver their own Lasting Impression to their customers


Callebaut cover pub
Recipe inspiration