Natural Sensing

Natural Sensing

During the last decade, we have been living in a very visual world. Billboards, screens, videos and visual impulses have determined the way we experience our environment. But in the years to come, the trend among consumers is to reconnect with all other senses. They are looking for experiences they can see, feel, hear, smell, and taste. And nature is the inspiration. That is what the Natural Sensing trend is about: creating experiences that appeal to all our senses.

Food is a great way to do that. And chocolate offers endless sensing possibilities. Callebaut chef Josep Maria Ribé shows us how his city Barcelona inspired him to create the Natural Sensing chocolate box. A box with four different chocolate dragées, inspired by the four landscapes that surround him. When you taste them, you can almost see, feel, hear, smell, and taste the sea, the city, the mountains, and the countryside.

Get ready for the second of four chocolate trends: natural sensing. Enjoy this Callebaut TV episode with all your senses.

Seeing, feeling, hearing, smelling and tasting the world

Dragée 'mountains': sensing the landscape

Dragée 'City': a recipe infused with coffee and spices

Le ricette