Think Outside The Box booklets

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Chocolate categories mutate, borders are blurred and gifting is going through a little revolution. For consumers, gifting is not only about offering a nice chocolate box to a loved one, gifting can also be a gift to yourself or a gift for a group... and it goes far beyond the traditional pralines assortment!

THE CONCEPT

Consumer habits within the confectionery setting are shifting. Indulgence and comfort is what customers are looking for from the comfort of their homes.

We want to inspire you with an innovative new box of “chocolate” for the winter and gifting season that also includes chocolate products that will help you to break into your customers’existing consumption moments: Breakfast, Meals, Tea-Time, Coffee Time, Snacking!

CHOCOLATE MOMENTS CONCEPT BOOKLET & GUIDE

What if your customers were to think about you for every edible moment of the day (breakfast, snacking, meals, activity, tea / coffee-time)? Wouldn’t it be great to be able to elevate these moments to small rituals with fine chocolate?

With the Chocolate Moments Box each moment of the day has its own chocolate concept and recommendations to stimulate and inspire your customer’s special moments. Add a little bit of surprise and fine flavor and you have created the perfect moment.

Once they experience this there is no way back!

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OPTION 1: THE CLASSIC BOX

Our Chefs have created this exciting new concept for you: the classic box contains the pralines that your consumers expect from you. The twist is that the box also contains chocolates for every moment in your consumer’s day (breakfast, snacking, meals, activity, tea/coffee-time). Easy to achieve but delivering a gift that is greater than the sum of its parts, this box is a collection of chocolate moments.

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OPTION 2:   THE CONTEMPORARY BOX

Our Chefs have created a second box for the concept. This box is a showcase for your passion and skill, giving reason for customers to come to you for every chocolate moment of their day. Provide the gift of elevating chocolate moments. Either make this instead of the first Classic Box or propose both types as alternatives for your different customers.

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COMMUNICATE YOUR CHOCOLATE MOMENTS

We have created a whole toolbox for your digital marketing and communication: ready to explore?

Social Media Tips

Digital   Tips & Tricks

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In-Store Posters

In-Store Posters

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Recipe Cards

Recipe Cards

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