For great chocolate, farmers need to grow great cocoa

For over 100 years, craftsmen have relied on the great taste of their Callebaut® Finest Belgian Chocolate: a taste that is mastered by our cocoa experts, starting from the best cocoa beans. But how can we guarantee great taste tomorrow too, knowing that cocoa cultivation is under strain?
Cocoa is a complex crop that demands just the right climate conditions, a healthy soil and great care. In West Africa, where most of the world’s cocoa is grown, depleted soil, poor farming practices, aging trees and aging farmers have led to a decline in cocoa productivity.

In order to keep our promise of quality from bean to chocolate, and understanding the need to help guarantee great taste tomorrow, Callebaut® started the Growing Great Chocolate™ programme: a partnership between Callebaut® and cocoa farmer cooperatives to educate farmers on better cultivation methods for better yields, and enabling a direct and sustainable source of income for cocoa farmers and their families.