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30-03-2008

Callebaut®’s Callets™ Sensation wins “Ruban Bleu” award

Paris/France, March 30, 2008 – Callets Sensation™, Callebaut’s new chocolate pearls, have been awarded the “Ruban Bleu” in the chocolate category at the Europain-Intersuc trade fair in Paris.

The “Ruban Bleu” award was created to support the confectionery, chocolate, biscuits and patisserie trades. Winning products must meet the following criteria: Sense of innovation and progress, knowledge of the market and value for money.

Callebaut’s Callets Sensation™ fulfil all these criteria. The attractive chocolate pearls are made of 100% Callebaut® classic dark or milk chocolate, or with a unique marbled chocolate mix. Callets™ Sensation have the look and shine of a natural pearl. No two pearls are identical. They are sold in luxurious boxes and placed in an eye-catching display to capture customers’ attention.
 

Callebaut
Callebaut®, one of the three Gourmet brands of Barry Callebaut Group, is listed in chocolate, and has been for more than 120 years. On the basis of its Belgian chocolate heritage and through its extended know-how and expertise, Callebaut® supports chocolatiers, pastry chefs, executive chefs, bakers and ice cream makers all over the world with superior quality chocolate products, for every possible application.

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